Indeed, attracting the best Gen-Z talents might be a demanding undertaking, but if you establish a concise strategy and answer their needs, you’ll succeed in reaching their attention. It’s also essential to think differently and leverage your tech because these young adults want a unique approach. It’s also significant to mention that this generation has a shorter attention span than their predecessors.

By having a blend of in-person and digital communication with Gen Z employees, you can establish a physical bond with them in person and connect with them in their comfort zone digitally. Generation Z considers itself more accepting and open-minded than any generation before it. Almost half of Gen Zs are minorities, compared to 22% of Baby Boomers, and the majority of Gen Z supports social movements such as Black Lives Matter, transgender rights, and climate change. Generation X, also known as Gen X, the latchkey generation or, jokingly, the forgotten or middle child generation, consists of people born between 1965 and 1980 (ages in 2022). Currently, Gen X comprises 20.6% of the US population, making them smaller than any other age demographic.

What Platforms Do Gen Z Audiences Use?

At the moment, Gen Z is the largest generation in American history, comprising 27% of the US population. Click here to read more of our insights on recruitment and HR technology, or here to start your 14-day free trial of Manatal. Include details about the work conditions in your job descriptions but be straightforward and let Gen-Z job seekers know what to expect. Refer to our complete job posting guide for more information on how to leverage job boards. Because of that, Facebook shouldn’t be your primary channel of attracting Gen-Z.

• This data should inform your marketing and social media strategy for the year ahead.
• Your best bet is to choose an intuitive, easy-to-use tool that supports unlimited users and works with third-party apps, such as FreshBooks, Zapier, or Microsoft Teams.
• Customer experiences are becoming digital-first, as personalization and content creation with AI heavily influence how consumers interact with businesses.
• According to a Morning Consult survey, 62% of Gen Z respondents said they prefer to use digital tools for managing their finances, and solve other tasks including how to use Revolut.
• You either grab their attention in that short space of time, or you’ll be forgotten forever.
• BSBI also provides career support ensuring that each student gets access to the best of opportunities and is fully prepared to embark on their professional journey.

Ensure all your web pages are optimized with responsive page design so they render nicely on mobile devices and are set up to better engage mobile-first audiences. The number of Gen Z smartphone users will reach 66.5 million in 2025, representing 95.7% audience penetration, up from 78.3% in 2021. «In recent months, we’ve seen searches relating to teal and blue increase 101% with no signs of slowing,» it says in its report. Specifically, Picsart has seen searches around virtual world game Toca World increase 1,614% and social avatar app ‘imvu’ increase 641%. «We predict this will continue to rise in popularity as more creators embrace the Metaverse,» the report states.

Things Gen Z Will Spend Money On

The company translated its famous slogan «finger-licking good» into Chinese characters without double-checking the meaning. In Chinese, «finger-licking good» means «eat your fingers off,» which is not what KFC intended. This costly mistake impacted and delayed the company’s entry into the Chinese market by almost a decade. Like the millennial generation before them, members of Gen Z can also be considered a “side hustle” generation—more than half of them prefer to juggle more than one source of income. It’s very common to see an industrious Gen Z’er working on freelance photographic project or managing their own e-commerce website during a lunch break.

Gen Zers are heavily influenced by the opinions and experiences of their peers. Fintech apps that incorporate social proof, such as user ratings and reviews, can help build trust and credibility among Gen Zers. Gen Z, born between 1996 and 2010, is a generation that has grown up with technology as an integral part of their lives. They are digital natives and prefer to use digital tools for managing their finances. According to a Morning Consult survey, 62% of Gen Z respondents said they prefer to use digital tools for managing their finances, and solve other tasks including how to use Revolut. Use that data to your advantage and establish an influential presence on this channel, offering educational videos, employee interviews, and office video tours.

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Discover better hashtags to reach the more people, grow your follower count and get more engagement on your posts. Generation Z is the new kid on the block—and they’re here to shake things up. Born between 1997 and 2012, Gen Z is the most diverse, connected, and entrepreneurial generation in history. They are the ones who actively promote inclusivity and are against any kind of social justice. Digital media remains a strong tool for this generation and they use it to raise their concern over any matter which they feel is unjust or hurts sentimentality.

Zillennials remember life without the internet but also find it challenging to disconnect. Zillennials represent the microgeneration of people born between1993 and 1998. These individuals often feel too young to relate to millennials and too old to identify as generation Z. These four make a multigenerational workforce, meaning that companies and recruiters shouldn’t apply the same standards, expectations, and perks to everyone. They all have a unique generational identity that impacts what they expect from recruiters and employers.

Gen-Z in the Workplace: What Matters the Most to the Youngest Job Seekers?

Based on the research noted above, Gen Z is less likely to splurge on frivolous products or brand names. As a marketer, hearing about these mounting studies might make you nervous. If your product isn’t specifically geared toward education, your campaigns could zone in on how it could improve a college or work-life experience. As you create your product promotions https://xcritical.com/ or campaigns, consider how your product could help or benefit the experiences of someone planning for college, college students, or young professionals. Many researchers believe that Gen Z’s interest in academia is rooted in their need for financial stability. Many in the age group believe that a good education will lead to a great job with high pay.

And they require a slightly different approach than their millennial counterparts. This data should inform your marketing and social media strategy for the year ahead. Gen best crypto trading platform Z are the most comfortable with “buy now, pay later” services of any generation. The average American who uses these services spends about $1,000 per year this way.

How Much Time Does Gen Z Spend on Social Media?

Also known as the iGeneration or Digital Natives, they are currently between 8-23 years old. Their current population is approximately nearly 68 million in the U.S. In 2019, the first graduating class of Generation Z started its professional journey and entered the workforce. Boomers, in all probability, will retire over the next ten years, and Millenials will take charge of senior management roles.

Iron out your approach to social customer care

Are you ready to begin planning and executing marketing strategies and campaigns that resonate with Generation Z? Get started with a free two-week trial of Wrike’s marketing project management software. Downloads exploded in 2020 during the COVID-19 pandemic and subsequent lockdown, increasing its user base by 30.1% between January and March 2020 alone. Snapchat is a social media platform based on the idea that social media content and messaging don’t have to be permanent.